Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just small businesses that want to feature their ads in podcasts. Create a podcast ad that's designed to capture the listener's attention instead of being tuned out.
Difficulty: Average
Time Required: Creating a solid 15-second ad can take a few hours if you're producing it yourself.
Here's How:
1.Brief is Better
Many podcasters won't allow ads longer than 15 seconds. Keep your message brief and to the point.
If you're used to a 60-second format to get your message across, break the ads into four 15-second spots. Podcasters usually won't fast forward through short ads but one long one will get skipped through.
2.Vary Your Message
This may go against everything you've learned about your ad campaign. You've always heard consistency is key.
But podcasters are finding that their listeners get bored wtih the same ads playing over and over and, given the medium, they begin to tune them out. This makes your message completely ineffective.
3.Be Creative
While you're varying your message, be creative with it. Since podcasting ads are low-cost advertising solutions and you should vary your message, be creative when you do create new ads.
If you're advertising during the holidays, make your ads specific to that particular holiday. You don't have to be selling holiday-specific items. Just be creative when you're creating any new ads for podcasts.
4.Know Your Audience
Who's listening to the podcast? These are your potential customers.
Teenagers are running podcasts and selling ad time. If the content they're providing isn't your target market outside of the podcasting world, look for a podcast that does offer content geared toward your type of audience.
5.Choose Your Placement Wisely
Placement in front of the podcast sounds like a good idea but many podcasters automatically tune these ads out because they're waiting for their content. Ads in the middle or even at the end of the podcast may not seem like better placement but many podcasters report those are the ones that are getting the most attention.
6.Don't Mistake a Podcast Ad for a Radio Commercial
Podcasters have specifically downloaded a program to listen to. They're not the driver on his way home from work tuning out a cluster of ads.
Don't go for the loud music, the annoying screaming or the kooky skits to grab the listener's attention. Keep your message simple, creative, clear and informative. Give your message and get out without being a distraction or an invasion on the listener.
Tips:
1.How Often Will Your Ad Be Heard
Knowing how many people listen to a particular podcast is important to getting a gage on if your ad dollars are being well spent on that particular podcast. However, podcasters are still testing the waters and finding out how many people are actually listening so they may not have 100-percent, solid numbers.
2.How Frequently Does the Podcast
Podcasts vary in frequency. Few are daily, some are weekly, some are monthly and there are some that are released sporadically.
Can you get a good deal on ad time by purchasing multiple ads for podcasts that are released weekly? Will you be better off advertising with a podcast that is only released monthly? These are the decisions you'll have to make before purchasing your podcasting ad time.
3.Ad-Insertion Companies
Fruitcast and Podtrac are ad-insertion companies that charge a minimum bid of four-cents per podcast download. These companies link up podcasters and advertisers without you doing business directly with the podcaster. Smaller companies may find this solution ideal for getting started.
4.Sponsorships May Be an Option
Don't give up on the idea of sponsoring a podcast instead of or in addition to buying ad time. With sponsorships, the podcaster generally mentions your company a few times throughout the podcast.
Showing posts with label Making Money. Show all posts
Showing posts with label Making Money. Show all posts
Monday, May 23, 2011
Monday, May 16, 2011
Saturday, May 14, 2011
5 Things You Must Have to Succeed in Affiliate Marketing
5 Things You Must Have to Succeed in Affiliate Marketing
by Abigail Bezuidenhout
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.
Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.
Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.
The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.
The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.
The third quality one must possess is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.
The fourth quality one must possess is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.
The fifth and last quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.
The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.
Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.
Abigail Bezuidenhout is the owner of ABigBeznis.com and reviews popular home business ideas and opportunities.
by Abigail Bezuidenhout
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.
Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.
Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.
The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.
The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.
The third quality one must possess is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.
The fourth quality one must possess is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.
The fifth and last quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.
The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.
Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.
Abigail Bezuidenhout is the owner of ABigBeznis.com and reviews popular home business ideas and opportunities.
Wednesday, May 11, 2011
Thursday, April 28, 2011
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