Simple Banner Advertising Tips that Give Results

Simple Banner Advertising Tips that Give Results
April 7, 2011 | Author: patriciaginelli | Posted in Advertising, Business

Ask any old timer on the net, and you’ll hear about how banner ads have been around forever; and yes, they still can be highly effective. We’ll offer you three rock-solid banner advertising tips so you can further diversify your marketing and advertising efforts.

Avoid using heavy banners where ever you go; the reason has to do wth load times which is important. There was a time when you would go through a site where the banner ad would take forever to load, which obviously affects many things such as the site’s reputation, its traffic, etc. Make sure your ads are light weight and fast loading so that your visitors don’t have to suffer at your ad’s expense. If you make your own banners, then optimize your graphics and pay attention to load times. Low to medium speed settings for animation banner ads are highly recommended, but you can and should test it out. The point we’re trying to make here is the banner ads you use on your site should never be heavy and always deliver the message in the lightest way. The very best strategy is to always base your ads, graphics, and anything else on your target market. The more simple your ads are, the higher will be your click through rate, because people can be averse to the traditional blaring, heavy banner ads. Always remember that the ad copy that goes into your banners are what will determine whether or not a person clicks through. Depending upon your market, you can make effective use of certain power words for best results. You can use words such as: powerful, instant, easy, quick, etc – be careful about the word, “free.” People are always positively inclined towards such advertising text because it offers them hope and a way to reach for a solution to their problems. How you approach and speak to your market must be based on solid research of your market. You will never know what you can get away with saying to your market until you have done enough research on them. Most markets on the net have seen enough hype, and so that is one thing you always want to avoid in your advertising. Your banner ads need to be relevant in a visual sense, plus your ad copy needs to clearly state the benefits to your reader. Test your ads against each other, and when you get it all right – then you can have profitable banner ad campaigns.

Last, be certain that the banner ads are tested before they are live. You can test banner ads by doing different things just so that you know your banner advertising strategy will work. First and most importantly, you must make sure that you ads are compatible with all major browser, because what works for one, may not work for the other. Also check if the links are correctly placed and are leading to the right landing pages. You don’t need broken links in your banner ads because this will totally destroy your ad campaign. If you make changes to your website, ensure that they don’t interfere with your ads to that there aren’t any last minute surprises.

You should try to make your banner advertising campaign really work by testing all ads before they go live on the website.

There’s nothing stopping you from creating your own highly successful banner advertising, so keep moving ahead and taking action.