Good Postcards Are Colorful, Catchy and Short On Words

Postcards are attractive when they are full of colors. This is why color postcard printing is something that businesses have been taking advantage for a long time now in marketing their products and services.

Whether to attract new leads or retain existing customers, sending postcards is very cost-effective and it can be as successful as any other marketing method. If you are running a small business, it is perfect for you to use postcards to announce the launch of a new product, invite people to an event that you sponsor or just to stay in touch with loyal clients. To fully maximize your color postcard printing initiative, here are some tips for you to consider:

Know your target market

Determining who your target recipients are will guide you in designing your postcards. For instance, if you are sending the cards to business executives, employ a conservative and formal approach to the design, copy and layout.

Use colors wisely

As mentioned above, colors can make postcards attractive. So bring your graphics to life with the right hues. One strategy you must never forget, though, is to keep the colors in your postcard consistent with the scheme you use on your logo, website, and other promotional materials.

Include original photos or images

Do not use clip art you only found on the Internet. It will only make your postcard look amateurish. If you have zero skills in designing, consider hiring a graphic artist to design your postcard. Regardless of who create the postcard design, the important thing is its originality.

Keep your message short

Postcards obviously have small space. You don't need to put long sentences or paragraphs in order to drive your message. What you need is a teaser that will motivate your recipient to get in touch with you or try your product/service. So keep yourself from using large chunks of copy.

Use only one or two font types

Simplicity is the key to a successful color postcard printing. One way to keep your postcard design simple is to limit your fonts to one or two types. The idea is to make your postcard copy easy on the eyes. Avoid using light colored texts that can be very difficult to read for some people. Also, do not use dark background that may obscure your text.

Keep the overall design clean and simple

Do not overwhelm your recipients with visual overload. Avoid cluttering your postcards with too many elements. If you need extra space, consider a larger postcard size. To make your postcards really standout, you need to think outside the box. Consider unique designs such as rounded corners or die cut shapes to give your cards a different feel and grab attention.

Use the best coating according to your purpose

If your postcards are photo-centric, consider a glossy finish to make the image look more stunning. The back of the card, which should allow for easy writing, can be simply uncoated. Your choice of coating may also depend on your budget so choose wisely.

Postcards can significantly contribute to your marketing efforts. So make the most of color postcard printing by following these tips.

charen smith